Vinted's Trust & Safety lead says selling mostly new items is not allowed, even for Pro sellers. Accounts get a warning and restrictions first, and repeat breaches can end in suspension.
What changed
On 24 September 2026 Vinted published a long interview with Aurelija Plėtienė, its Senior Director of Trust & Safety, about commercial selling. It is the clearest public statement we have seen of where the company draws the line between a private seller and a business.
On Vinted Pro, the company says it is a free service for sole traders, charities and registered businesses in France, Italy, the Netherlands, Luxembourg, Belgium, Portugal, Spain and the UK. If Pro is not offered in your country, Vinted says you are not allowed to sell as a business or on behalf of one there.
The most useful point is what Pro does not change. Vinted says it remains a second-hand marketplace, so some things are off the table for everyone, Pro sellers included. Named examples: selling mostly new items, or several copies of the same new item, whether that stock is commercial, bought in bulk, from third-party suppliers or drop-shipped. Brand-new handmade items are out too, as are services such as rental, repair, customisation or made-to-order work. Listing new items as pre-owned, or misdescribing condition, is also not allowed.
Pro sellers carry extra duties. Vinted mentions a 14-day refund window for people who buy from a business, and correct tax filing. Vinted also argues that a business posing as a private seller short-changes buyers, who lose legal protections they would have against a trader, and may skip tax reporting.
On enforcement, the company describes a ladder. A warning and account restrictions come first, which stay until the seller complies. For many people that ends it: they register properly or remove the listings. In a small number of cases, where members keep breaking the rules, including after registering as Pro, Vinted says it may suspend the account temporarily or permanently. It says detection combines moderation teams, member reports and detection tools, and that a specialised team reviews appeals.
This is an interview, not a rule change, so nothing here takes effect on a date. It does tell sellers how the existing rules are read.
Who it affects
Sellers who list new stock or many identical new items are the most affected. So are people who sell regularly and have never asked whether they count as a business in their country. Private sellers clearing their own wardrobe are not the target of this piece.
What to do
- If you sell regularly, check whether Vinted Pro is available where you live and whether your activity counts as business use under local rules.
- Do not list new, multiple identical items or made-to-order work, even as a Pro seller.
- Describe condition accurately; mislabelling new items as pre-owned is named as a breach.
- If you get a warning, fix the listings and register as Pro if that is the issue; Vinted says most cases end there.
Sources
- Vinted Newsroom: Q&A with the Trust & Safety lead on commercial selling (published 24 September 2026)
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