Vinted vs Depop for EU Sellers: Keep 10% More (2026)

The fee difference, and why your country decides it

Vinted does not charge sellers a commission. You list an item, it sells, and the listed price is your payout. The fee on a Vinted transaction is paid by the buyer, as a Buyer Protection charge added at checkout — roughly a percentage of the item price plus a small fixed amount, shown to the buyer before they commit.

Depop changed its model in 2024: it removed its 10% selling fee for sellers based in the UK (March 2024) and the US (July 2024). Outside those two countries, the 10% selling fee still applies. Payment processing is charged on top, and its exact rate varies by region and payment method.

That single detail reorders the whole comparison depending on where you are. A seller in Manchester and a seller in Madrid are not choosing between the same two platforms.

What that costs you on a real sale

Take a €40 jacket, sold from Spain. On Vinted, you keep €40 — the buyer paid their protection fee separately, on top of your price. On Depop, the 10% selling fee applies because you are not a UK or US seller, so €4 goes to the platform before payment processing takes its share.

That gap compounds in a way that is easy to underestimate. On thin-margin stock — the branded basics most resellers actually move — 10% is often a third or more of the entire profit on the item. Sell forty items a month at €40 and the same inventory is €160 a month apart, before you have made a single different sourcing decision.

The honest caveat: fees are not the whole picture. A platform that takes 10% but sells your item for €55 beats one that takes nothing and sells it for €40. Which is exactly why the next section matters more than this one.

Audience: where each platform actually wins

Vinted's centre of gravity is everyday branded fashion across large EU markets — recognisable mid-market brands, basics, sneakers, denim, outerwear. Volume is its advantage. Items that are easy to search for by brand and model sell reliably, and they sell at a fair rather than a remarkable price.

Depop skews younger and more trend-led, with real strength in curated vintage, Y2K, streetwear and anything with a story attached to it. A well-styled, well-photographed piece can command a price on Depop that the same item would never reach on Vinted, because the buyer is shopping a look rather than a brand name.

The practical translation: Vinted rewards recognisability and price discipline, Depop rewards curation and presentation. If your sourcing edge is spotting underpriced known brands, Vinted's volume is hard to beat. If your edge is taste — finding pieces other people cannot name but want — Depop pays for that in a way Vinted does not.

The split shows up in the numbers. Week to 20 September 2026 (snapshot 15:49, 5,341,780 listings), Gucci Bags left the shelf 11 times at €500 average and Stone Island Jackets 19 times at €137 — the premium end where Depop's styling premium competes hardest. At the volume end, Fred Perry Shirts moved 33 watched departures at €13: recognisable, cheap, fast, and exactly what Vinted's scale is built for. Brand totals the same week: Fred Perry 90 at €16, Stone Island 62 at €73, Gucci 26 at €303. Those are watched departures, not confirmed sales.

Speed versus price: the trade nobody names

The comparison people usually make is 'which platform pays more per item'. The one that matters to a working reseller is 'which platform returns my cash faster at an acceptable price'.

Money sitting in unsold stock earns nothing. An item that clears in nine days at €40 is generally a better business than one that clears in seventy days at €50 — you can recycle the first one seven times a year and the second one five. Sell-through, not sale price, is what compounds.

This is where Vinted's volume tends to win for anyone running stock at scale, and where Depop tends to win for someone selling a small, curated, high-margin selection. Neither is the better platform in the abstract. They reward different businesses.

Before you commit to either, it is worth knowing what your specific stock actually does: which brands sell fastest each week and which categories move are both published free, and what counts as a good sell-through rate explains how to read them.

What about eBay as a third channel?

eBay is not a Vinted clone and it is not Depop. It reaches older, more international buyers and does better on collectables, rare sizes, technical gear, and vintage with a story. Fees are higher and listing work is heavier. Use it when the item is unusual enough that Vinted search will not find a buyer.

If you are comparing three platforms rather than two, Vinted vs Depop vs eBay for sellers covers that split. Do not default every SKU onto all three. Fees and inbox load stack faster than extra sale price.

None of those marketplaces tell you whether to buy the piece in the first place. That is a demand question, not a listing question. Run the Vinted price checker and the profit calculator before you list anywhere.

Should you cross-list on both?

Many resellers do, and for a mixed inventory it is usually correct: list the branded, searchable stock on Vinted and the curated pieces on Depop, rather than treating either platform as the default for everything.

The cost is operational, not financial. Two platforms means two sets of listings, two inboxes, two shipping flows, and the standing risk of selling the same physical item twice. Most sellers who cross-list successfully keep a single source of truth for what is actually in stock and delist immediately on the other platform.

If you are starting out, one platform done properly beats two done carelessly. Pick the one that matches your stock and your country's fee position, and add the second only when the first is running smoothly.

How to decide, in order

First, your country. If you sell from the US or UK, Depop's 0% commission makes it genuinely competitive on fees and the decision comes down to audience. If you sell from the EU, Depop costs you 10% that Vinted does not, and it has to earn that back in a higher sale price.

Second, your stock. Recognisable brands that people search by name lean Vinted. Curated, styled, trend-led pieces lean Depop.

Third, your working capital. If your money is tied up in stock and you need it back, optimise for sell-through, which usually means Vinted's volume. If you can afford to wait for the right buyer, Depop's ceiling is higher.

Whichever you choose, the buy decision does not change: only source items with real demand and real margin. That is the part that decides whether you make money, and it is the same question on every platform.

Where Resale IQ fits, and where it does not

Resale IQ covers Vinted only, across five markets: Spain, France, Germany, Italy and Portugal. It does not cover Depop, and it does not cover the UK or the US. If you sell on Depop, or you sell in Britain, it will not price your stock — worth saying plainly rather than letting you find out after signing up.

For those five Vinted markets it answers the sourcing question directly: what an item genuinely sells for, the most you can pay and still profit, and how fast it moves. The buy-below price is calculated as the average sale price × 0.95 for the platform deduction we model, × 0.70 to target roughly a 30% margin — the methodology sets out every step and, more usefully, what the data cannot tell you.

You can check a specific item with the Vinted price checker, or work out what a flip actually nets after fees with the profit calculator. Buy-below is on a plan; weekly brand volumes stay public on /data.

Frequently asked questions