Buy-Below Price: The One Number That Decides Your Profit
Ask a struggling reseller their sale price and they'll know it. Ask their buy-below price and they'll pause. That gap is where profit leaks. Here's the number that fixes it.
What buy-below price means
Your buy-below price is the maximum you can pay for an item and still make a healthy margin after selling fees. Pay under it and you're set up to profit; pay over it and you're speculating.
It reframes sourcing: you're not asking 'is this cheap?', you're asking 'is this under my number?'.
The formula
A widely used rule: buy-below = average sale price × 0.95 × 0.70.
The 0.95 accounts for the ~5% selling fee; the 0.70 targets roughly a 30% margin. Adjust the margin factor to your goals, but keep the discipline.
Why it changes everything
With a buy-below price for every target item, sourcing becomes a fast yes/no scan and your margins are protected before you ever list. Resale IQ calculates it automatically for any item from 30M+ Vinted listings across the 5 main EU markets (Spain, France, Germany, Italy, Portugal).
Frequently asked questions
How do you calculate a buy-below price?
Buy-below price = average sale price × 0.95 × 0.70. The 0.95 covers the ~5% selling fee and the 0.70 targets about a 30% margin. Never pay more than this when sourcing.
Why is buy-below price important?
It protects your margin before you list. Profit in reselling is mostly decided at the buy, not the sale — buying under your buy-below price is what makes an item profitable.
Resale IQ turns 30M+ Vinted sales into one answer: BUY, WATCH, or SKIP — with buy-below price and best sizes.
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