How to Write Vinted Descriptions — Titles Buyers Search
Your description does two jobs: it gets you found in Vinted's search, and it removes the doubts that stop someone buying. Most listings fail at both.
Title: the words buyers actually type
Lead with brand + item + key attribute: 'Nike Tech Fleece hoodie grey M'. That's exactly what people search. Brands clearing fastest right now is a live list of the names buyers actually type. Why the title is a search problem rather than a copywriting one is in photos and titles.
Skip filler like 'gorgeous', 'rare' and emojis in the title — they crowd out searchable words and add nothing.
Description: answer the doubts
State size and measurements (chest, length), material, condition, and any flaws. Measurements alone prevent a large share of returns.
Say why you're selling and whether it's been washed or worn much. Small human details build trust on secondhand platforms.
Keywords without spam
Include natural variations a buyer might use — 'trainers' and 'sneakers', or the colour name. Don't paste unrelated brand names; Vinted penalises it and buyers distrust it.
Frequently asked questions
What should I write in a Vinted description?
Size and measurements, material, condition, any flaws, and how much it's been worn. Lead your title with brand + item + size, since that's what buyers search for.
Do keywords matter on Vinted?
Yes — Vinted search matches your title and description, so include the natural words buyers use (both 'trainers' and 'sneakers', for example). Don't stuff unrelated brand names; it's penalised and reduces trust.
Resale IQ turns 5,330,000+ Vinted listings into one answer: BUY, WATCH, or SKIP — with buy-below price and best sizes.