Alura: pricing, features & alternatives (2026)
Reviewed by the Resale IQ data team · Last verified 8 Oct 2026 · Next check 7 Nov 2026 · How we check
Alura is an Etsy research and shop-management suite with a free plan and paid plans of USD 7.99, 14.99 and 29.99 per month as shown on first load (checked 8 Oct 2026). The page has an annual toggle that saves up to 50%.
Pricing (checked 8 Oct 2026)
| Plan | Price | Billing | What it includes |
|---|---|---|---|
| Free | USD 0 | per month | 5 daily searches per tool, optimize 10 listings, limited research databases, profit calculator, Chrome extension |
| Basic | USD 7.99 | per month, as shown on first load | 50 daily searches per tool, optimize up to 100 listings, lists and folders, 100 AI responses a month, priority support |
| Growth | USD 14.99 | per month, as shown on first load | Everything in Basic plus A/B tests, a limited analytics suite and Etsy Ads optimisation |
| Professional | USD 29.99 | per month, as shown on first load | Unlimited use of every tool, multiple shops, CSV export, Pinterest marketing, full analytics |
Free plan, no end date stated. Checked 8 Oct 2026 on the vendor's own page. Whether the displayed price is the annual-billing or monthly-billing figure depends on the toggle; check the vendor page before buying.
Platforms and features
Tool areas the site lists:
- Keyword, product and competitor research
- Listing optimisation and A/B tests
- Pinterest marketing that pins listings automatically
- Etsy Ads management
- Email marketing add-on
- Free tools: Etsy fee calculator, privacy policy generator, top sellers
The pricing page shows a billing toggle, so the same plan can display two different prices depending on which view loads. We recorded the figures shown on first load on 8 October 2026 and flagged the ambiguity in the table instead of choosing one. Before buying, switch the toggle on the vendor page and confirm whether the price you are about to pay is the monthly or the annual figure.
Who it is for, and who it is not for
Good fit: An Etsy seller who wants research and marketing tools in one suite and is willing to start on a free plan.
Poor fit: A seller who needs a precise monthly price from the page text: the displayed figures depend on a billing toggle.
Pros and cons
Pros
- Free plan with a profit calculator
- Broad suite covering research, marketing and operations
- Four public price points
- Free Etsy tools linked from the pricing page
Cons
- Etsy only
- Displayed prices depend on the billing toggle
- Many features are gated to the top tiers
- Daily search caps on lower plans
These come from the vendor's own pages and documentation, not from user reviews. No star rating or score is shown for this listing.
How it pairs with Resale IQ
Alura is an Etsy suite. Resale IQ checks Vinted EU buy signals; the two serve different marketplaces.
Check an item before you buy it
Resale IQ gives BUY, WATCH or SKIP and a maximum price for a named model, from Vinted EU asking prices and observed departures.
Run a free check →Alternatives
More in Analytics tools: eBay Product Research (Terapeak), Resell Pro, ResellTrack.
Frequently asked questions
How much does Alura cost?
On first load on 8 Oct 2026 its pricing page showed Basic at USD 7.99, Growth at USD 14.99 and Professional at USD 29.99 per month, with an annual toggle saving up to 50%.
Does Alura have a free plan?
Yes: 5 daily searches per tool, up to 10 listings optimised, a profit calculator and the Chrome extension.
Which marketplace does Alura support?
Etsy only. Every tool on its pricing page is described for Etsy shops.
Sources and method
- Alura pricing, read 8 Oct 2026
Every price is copied from the page linked above on the date shown and is not converted between currencies. If a figure is not published we write "Not published". Method and corrections.
Is something wrong or out of date? Send a correction or claim this listing. Factual corrections with a vendor URL are applied within 5 business days.