Resale IQ / Reselling manual
Chapter 7 · Sourcing · 6 min read

Sizes: the quiet way portfolios die

You can be right about the brand, right about the model, right about the condition and still be left holding stock for six months, because the size you bought is one almost nobody wears.

Demand is not evenly spread across a size run

Buyer demand across sizes roughly follows the population, which means the middle of the run does most of the volume and the ends do very little. A garment in the most common two or three sizes has a large buyer pool. The same garment two sizes out has a fraction of it, and a fraction of a pool means a multiple of the waiting time.

The effect compounds with price. A cheap item in an edge size still sells eventually because someone will take a chance at €12. An expensive item in an edge size can sit indefinitely, because the small pool of people who wear that size and the small pool who will spend that much barely overlap.

The trap
Edge sizes are cheap to source precisely because other resellers already learned this. The discount is the market pricing in the wait — it is not an opportunity others missed.

Category changes the shape

Size sensitivity is not uniform. Outerwear and tailoring are the most punishing, because fit is the whole purchase and buyers will not compromise. Oversized styles, hoodies and tracksuit tops are far more forgiving, since a buyer who wants a relaxed fit will happily take a size up. Footwear is unforgiving in a different way: the size run is wide, demand concentrates hard in the middle, and a slow pair is slow for a long time.

Accessories, bags and caps escape the problem almost entirely, which is one reason they hold value as a portfolio stabiliser even when their headline margins are unexciting.

The rule this produces

When you are unsure about an item, let the size break the tie. A middling item in a core size is a better buy than an excellent item in an edge size, because the first one converts into cash and the second converts into shelf space.

If you do buy edge sizes — and there are good reasons to, particularly with genuinely scarce pieces — price them for the wait from day one rather than discovering it over three months of cuts. The reseller who lists an edge-size item at the same price as a core-size one is running an expensive experiment they have already lost.

Key points
  • Size demand follows the population: the middle of the run carries most of the volume.
  • Edge sizes are discounted because the wait is real, not because others overlooked them.
  • Outerwear and footwear punish size mistakes hardest; oversized styles and accessories barely notice.
  • When two buys look equal, take the one in a core size.

Questions

Which sizes sell fastest on Vinted?

It varies by brand, category and market, which is why a single answer would be misleading. The pattern is consistent — demand concentrates in the middle of each size run — but where exactly the peak sits differs between, say, women's denim and men's outerwear. Resale IQ reports the fastest-selling sizes per model rather than a generic rule.

Should I ever buy edge sizes?

Yes, when the item is scarce enough that buyers will search it out specifically, or when the discount is deep enough to survive the wait. Price it for a long hold from the start and treat it as a small allocation, not a habit.

Put this chapter to work.

Resale IQ turns a Vinted listing into one answer: BUY, WATCH, or SKIP — with buy-below price and best sizes.

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Live, while you read this
The 26 brands Resale IQ tracks had about 6,518 items leave the shelf in the last seven days across Vinted ES, FR, DE, IT and PT. Every figure in this manual's data pages comes from that same feed — see the full market data.
6. Reading a listing: spotting mispriced stock8. Condition, defects and fakes
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