Pricing a listing, and when to cut
Pricing is two decisions, not one: what you open at, and what you do when it does not sell. Most resellers agonise over the first and improvise the second, which is the wrong way round — the second one is where the money actually goes.
The opening price
Open slightly above your target, not dramatically above it. A modest premium leaves room to accept an offer and lets a price drop register as a genuine reduction later. A large premium gets you filtered out of the searches where buyers set a maximum, which means nobody sees the listing at all and you learn nothing from the silence.
Anchor the number to the asking price for the same model in similar condition. Where the item is at the edge of the distribution — worn, edge size, off-season — start closer to your floor, because the extra premium is not going to be paid and all it buys you is weeks of invisibility.
How far apart those anchors sit is easy to underestimate until you see the spread. As of 14 September 2026, across the brands we watch leave Vinted's shelf, a Fred Perry Shirt departed at an average of €14 (455 watched departures in seven days), a Stone Island Jacket at €142 (179), and a Gucci Bag at €306 (83) — the same "sell one garment" motion spanning roughly twenty times the price. A number that is right for one is nonsense for another, which is exactly why the anchor has to come from your model's own departures rather than a category feel or a round figure that looks sensible.
A markdown schedule beats improvisation
Decide the schedule when you list, not when you are frustrated. Something like: hold the opening price for two weeks, cut modestly at three, cut again at six, and set a hard decision point at ten weeks where the item either goes at whatever it will fetch or gets bundled. The exact numbers matter less than having them fixed in advance.
The reason to pre-commit is that the decision is emotionally distorted at the moment it has to be made. By week eight you are attached to the item, aware of what you paid, and inclined to wait one more week — repeatedly. A schedule you wrote when you were neutral is more reliable than a judgement you make when you are not.
Cutting is usually cheaper than waiting
An item that has been listed for two months has been shown to a large number of relevant buyers and declined by all of them. That is information, and the information is that the price is wrong. Holding out is a bet that the next buyer values it more than the last hundred did, which is occasionally true and usually not.
The comparison to run is not "this price versus the price I wanted". It is "this price now versus that price maybe, minus another two months of my capital being unavailable". Framed that way, the cut is often obviously correct at a point where it still feels premature.
- ✓Open modestly above target — enough to negotiate, not enough to be filtered out.
- ✓Write the markdown schedule at listing time, while you are still neutral about the item.
- ✓Sixty days of no sale is the market answering the question. Believe it.
- ✓Compare the cut against the price you want minus two more months of tied-up capital.
Questions
Open slightly above your target, anchored to the asking price for the same model in similar condition. A large premium gets you filtered out of max-price searches, so you learn nothing from the silence.
Decide the schedule when you list. Hold the opening price about two weeks, cut modestly at three, again at six, and make a hard call at ten weeks. Sixty days of no sale is the market answering.
Compare the offer against your buy price and the realistic outcome of waiting, not against your asking price. An offer that clears a thin profit on week two is frequently better than the same money on week ten, because the capital comes back sooner.
It can restore visibility in feeds that favour recent listings, but it does not fix a pricing problem. If an item has been declined for two months, relisting it at the same price mostly buys you a fresh audience for the same wrong number.
Resale IQ turns a Vinted listing into one answer: BUY, WATCH, or SKIP — with buy-below price and best sizes.
Try a live check — Ralph Lauren Polo →