Adidas Reselling on Vinted: Sneakers at €58 Average, Jackets the Margin Play

Volume and category breakdown

Of the 98 watched departures in the week to 14 September 2026, Sneakers dominated at 49 exits averaging €58. Tracksuits contributed 18 departures averaging €40. T-Shirts added 13 departures averaging €20. Jackets came in at 8 departures averaging €75 — the highest per-unit average of any Adidas category. Hoodies rounded out the top five at 6 departures averaging €29.

Full Adidas volumes are on /flip?utm_source=blog&utm_medium=ilink&utm_campaign=ilink_20260913&utm_content=to_flip and update weekly. The 50% Sneaker concentration is consistent with Adidas's market position: Samba and Gazelle demand drove Adidas back to cultural relevance from 2022 onwards, and those models still account for the majority of Vinted resale activity in EU markets. The other categories — Tracksuits especially — are secondary plays for sellers already active in the footwear market.

Buy-below by category

With Jackets averaging €75 at departure and Vinted modelling roughly a 5% platform deduction, the departure-net is around €71.25. Applying a 30% target margin gives a buy-below of approximately €50. Sneakers at €58 average give a buy-below near €39. Tracksuits at €40 give a buy-below near €27. T-Shirts at €20 give a buy-below near €13. Hoodies at €29 give a buy-below near €19.

The practical hierarchy: Jackets and Sneakers are the primary sourcing targets by margin. T-Shirts at €13 buy-below are viable only as incidental sourcing (charity shop fillers) — they are not worth deliberate targeting at €20 average given the condition sensitivity and photography time required.

Sneakers: the Samba and Gazelle premium

The €58 Sneaker average for Adidas is not uniform across silhouettes. The Samba OG (in white/black and white/gum colourways) exits at €55–90 depending on size and condition; the Gazelle (particularly in off-white, green suede, and SPZL versions) exits at €50–80; the Campus 00s (in core colourways and select collabs) exits at €55–100 for clean pairs. These three models drive the majority of the €58 average because they have consistent secondary market demand across EU5.

The sourcing trap: older Adidas Sneakers that are not cultural-moment silhouettes trade at or below retail. Stan Smith (standard colourways) exits at €20–35. Superstar (standard colourways) exits at €20–40. Ultra Boost (previous-gen) exits at €25–45. Sourcing any of these at €39 buy-below is a losing position. The Adidas resale edge is silhouette identification before purchase, not brand-name sourcing.

Jackets: the highest per-unit average and what reaches €75

Adidas Jackets averaging €75 at exit places them above Lacoste Jackets (€80) only marginally, but the category composition differs. The Adidas Jacket high-average is driven by: the Superstar track jacket in vintage colourways (particularly the 3-stripe in white/black or navy/gold from the 2000s era); the SST (Superstar Track Top) in clean condition; the firebird tracksuit top in specific vintage colourways; and Adidas x Gucci, x Prada, x Fear of God collabs which are rare but exit at €150–400.

Non-collab contemporary Adidas Jackets — the standard Condivo and Tiro training jackets — exit at €15–30 and do not contribute to the €75 average. Condition is binary for Jackets: a clean vintage SST photographs well and lists cleanly at €70–90; the same jacket with faded stripes or lining peeling is a €30 listing at most.

Tracksuits: the Y2K play and the colourway matrix

At 18 departures and €40 average, Tracksuits are Adidas's second-highest volume category and sit at a buy-below of ~€27. The €40 average is supported by matching two-piece sets: the SST (Superstar Tracksuit) in core colourways exits at €45–80 as a set; sold separately, top and bottoms each exit at €20–35.

The practical sourcing decision: when you find an SST top without the matching bottoms, the standalone top exits at €25–35 (still above buy-below if sourced below €27). The matching set commands 40–60% more than the separate pieces combined, so it is worth photographing together and listing as a set. Colourways: white/black and navy/gold command premiums; all-black is common and exits at the lower end of the range.

Authentication and condition checks

Adidas counterfeits are most common at the Sneaker and Jacket level. Sneaker checks: the three stripes should be evenly spaced with clean edges — uneven spacing or gradient edges at the stripe termination are common counterfeit tells. The Adidas wordmark font should have consistent stroke weight; counterfeit fonts often have slightly thicker downstrokes. The boost sole (on Boost models) should have a uniform cellular texture — smooth spots or inconsistent depth indicate a fake sole.

Jacket checks: the three stripes on SST jackets should be the same width from shoulder seam to cuff with no taper — tapering stripes are a common factory fake tell. The zip pull should carry the Adidas wordmark or trefoil; generic pulls are a flag. The Adidas trefoil or Adidas Performance badge (depending on era) on the chest should have clean edge definition.

Frequently asked questions