Resale IQ / Reselling manual
Chapter 14 · Running it as a business · 6 min read

The five numbers to track weekly

You do not need accounting software. You need five numbers, updated weekly, that between them tell you whether the business is working and which part to fix.

The five

Each of these answers a different question, and each has a specific corrective action when it moves the wrong way. Tracking more than five is how measurement becomes a hobby that displaces the work.

  • Sell-through — items sold this week divided by items listed. Falling means your pricing or your sourcing has drifted.
  • Median days to sell — the middle of your sold items, not the mean. The mean is distorted by one item that took nine months.
  • Realised margin — actual profit on sold items after fees and shipping, not the margin you planned when you bought.
  • Cash conversion — cash received this week against cash spent on stock. Persistently below one means you are funding growth, which is fine only if it is deliberate.
  • Unlisted backlog — items bought but not yet listed. The clearest early warning that you are over-sourcing.

Medians, not averages

Resale data is skewed. One item that sold in four hours and one that sat for eleven months produce an average that describes neither, and averaging days-to-sell across a portfolio with a long tail will consistently flatter you.

The median is the honest summary. Track it alongside the worst decile if you want a second number — that decile is where your dead stock lives, and its behaviour is a better predictor of trouble than anything the top half is doing.

Realised margin is the one that hurts

Planned margin is what you believed at the point of purchase. Realised margin is what actually landed after price cuts, absorbed shipping, and the items you eventually gave away. The gap between them is the most useful diagnostic you have, because it quantifies exactly how optimistic your buying is.

If planned margin is 35% and realised is 19%, the fix is not to sell harder. It is to lower the maximum you are willing to pay, until the two numbers converge.

Weekly, not monthly
A monthly cadence lets a bad pattern run for four weeks before you see it. Fifteen minutes every Sunday catches a drift while it is still cheap to correct.
Key points
  • Five metrics: sell-through, median days to sell, realised margin, cash conversion, unlisted backlog.
  • Use medians — resale distributions have long tails that ruin averages.
  • The gap between planned and realised margin measures how optimistic your buying is.
  • Review weekly. Monthly is too slow to catch a drift cheaply.

Questions

Do I need a spreadsheet for this?

A spreadsheet is plenty. Five columns and one row per week beats any tool you will not actually maintain. The failure mode is never insufficient sophistication — it is abandoning the routine after three weeks.

What is a good median days-to-sell?

It depends heavily on price tier, so a universal target would be misleading. What matters is the trend in your own number: rising median days-to-sell at a stable price point means your sourcing is drifting toward stock the market wants less.

Put this chapter to work.

Resale IQ turns a Vinted listing into one answer: BUY, WATCH, or SKIP — with buy-below price and best sizes.

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Live, while you read this
The 26 brands Resale IQ tracks had about 6,518 items leave the shelf in the last seven days across Vinted ES, FR, DE, IT and PT. Every figure in this manual's data pages comes from that same feed — see the full market data.
13. Inventory and cashflow15. Scaling past the hobby
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